Download the PDF: "Products as portfolios: positioning immuno-oncology products"

The last few years have seen a huge proliferation in the number of products entering the oncology space, with a lot more currently being investigated in clinical trials.

Effective positioning in this situation is vital to cut through the noise and allow your customers to short-circuit a treatment decision when they diagnose a patient with a particular disease. So we've outlined some key learnings from our extensive experience in this area.

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