Download Perspective Magazine Issue 2:

Human-Centred Design and Strategy

In the second issue of Perspective, we tackle topics dealing with customer experience and customer and patient centricity.

In this issue, we've looked at:

  • What a human-centred approach to designing physical space looks like, and how to bring that approach into designing healthcare related spaces
  • The difference between market intelligence and design intelligence – and why you would use one over the other
  • A practical look at how user-centred design methodology and strategy come together to deliver effective sales tools
  • How to better understand the creation and use of personas for marketing in healthcare and pharma
  • The role empathy plays in designing products and services for healthcare and pharma

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