Download the Executional Excellence issue of Perspective Magazine

We’re all about work that works at Blue Latitude Health. In this edition of Perspective Magazine, you will discover:

How to plan and execute the perfect congress experience
How to find that global sweet spot - international creative work that works
What an EMEA Marketing Lead at Janssen looks for in an exceptional creative campaign
How global organisations can improve the localisation of digital services in pharma
How we created a properly integrated full-service global team by baking in creative services to our consultancy approach.

We hope that the articles in this magazine are thought-provoking, and shift your thinking around the potential impact of creative work.

Other articles you may be interested in

Are we harnessing the full emotional power of brand creativity?

Creative Director Damien Parsonage breaks down the common misconception that pharma and healthcare marketing for healthcare professionals ought to be entirely scientific and rational.

The 2017 trends issue of Perspective magazine is live

In the 2017 trends edition, we explore how advances in technology are influencing the future of the expert-patient relationship and the role healthcare businesses can take in supporting and enhancing these interactions at the point of need.

Precision medicine and the changing role of the healthcare professional

The growth of precision medicine introduces a shift away from treating the population as a whole, to treating each patient as an individual. How does this change the role of the healthcare professional (HCP) in the patient journey? Associate Consultant Ditte Funding discusses challenges and opportunities.

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