Download the PDF: "DAM and CMS: managing assets to maximise adoption and value"

By Senior Account Executive Dave Wood


Dave Wood talks us through what digital asset management (DAM) and content management systems (CMS) are, the role they play in the future of healthcare marketing, and how they can be best utilised to maximise outcomes for pharma and agencies.

Please enter your details so we can email you the content:

Other articles you may be interested in

Why isn’t your segmentation working?

Frances Hendry and Peter Timmer take a closer look at why audience segmentations usually fail, and how you can make your segmentation actionable so that it can deliver real commercial value.

citrus-fruits

Regional campaigns: improving local uptake while staying on-message

Account Director Dolan Desai talks us through the five core considerations that will allow you to maximise impact across a region through coherent execution.

Globes

Measurement and optimisation for digital marketing success in the pharmaceutical industry

Jiayi Chen explains why you need a measurement plan for your digital marketing efforts, and the key steps in developing a measurement framework for assessing success.

measuring-tape

Sign up for our newsletters to receive...