Download Issue 3 of our Perspective Magazine

At the beginning of each year, we take a look at the trends and key topics for healthcare and pharma for the year ahead.

In 2017, rather than touch lightly on ‘top trends’ for the year, we’ve taken a deeper dive into an issue that is going to have a profound, lasting impact on the industry: the evolving role of the expert in healthcare.

How the role of healthcare professionals is affected by the advancement of artificial intelligence and supportive technologies
The rise of the patient expert and the systematic barriers to innovation in healthcare
How influencer marketing can help healthcare and pharma organisations to better reach the right customers in new ways
What the changing role of the expert relationship in healthcare means for patients and customer-centricity
How precision medicine is shaping the evolution of what it means to be a healthcare professional in the 21st century

We hope that the articles in this magazine provide thought-provoking insight around the changing dynamic between the patient and the expert.

Other articles you may be interested in

The special immunotherapy edition of Perspective magazine

Blue Latitude Health have worked with four of the eight immunotherapies currently approved by the FDA, so we've pooled our expertise across the different capabilities to give you a clear view on the fourth pillar of care in oncology.

Introduction to the manufacturing of biologics

The last decade has seen the rapid growth of biologics in the pharma market, making them a key sector to watch. Associate Consultant Ditte Funding takes us through how biologics are made, what makes them unique, and what it all means for pharma companies.

Perspective Trends 2016 - Our first Perspective issue

Beyond identifying top trends, Perspective issue 1 explores key topics for 2016 amongst which; getting beyond the patient journey, What you need to know about genomic data and how to mature your Content Strategy.

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